Digital OBM · Claude specialist
For founders who are done drowning in their own business.
I run your backend and build the AI systems behind it, so you get your time back.
Trained through Anthropic Academy · 20 years in agency delivery · Cape Town, working globally
"Judi is an exceptional business partner, always delivers high quality work and is an absolute pleasure to work with. Highly recommended!!"
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The mirror
You're a founder. And if you're honest, this is where you're at.
Click the ones that sound familiar.
You need someone who gets it. Someone you can trust with the full picture.
That's exactly what I do.
Book a free callAbout
Twenty years of delivery. One very specific skill set.
As a Digital OBM, I step in alongside founders who need someone to hold the operational picture together. Systems, projects, people, priorities, and the digital marketing that keeps the business visible while you're focused on delivering.
Most operational problems are people problems in disguise. I'm good at seeing both, and I'll tell you which one you're actually dealing with.
How we work
How We Work Together
Pick the level of support that fits where your business is right now.
Who this is for
You're my kind of founder if...
Tap the ones that are true for you.
0 of 5 sound like you
The process
Simple. No unnecessary noise.
The difference
Here's what my clients tell me after we start working together.
The founders I work with get systems that run partly on their own, monthly reporting that shows what's working and what isn't, and AI their team actually uses.
They say
They didn't realise how much they were carrying until someone else was carrying it with them.
They say
They finally took a long weekend and the business didn't fall apart.
They say
They can think again.
That's not magic. That's what the right operational support actually does.
You see my experience and think, damn, I need Judi in my business. Good. That instinct is usually right.
Apply to work with meKind words
From the founders I work with.
Judi is the real deal. She gets down in the trenches and works out every single detail with you so the final product is a reflection of you, your brand, not hers. A master at asking the right questions and making sure she understands exactly what your goals are. You just won't find anyone out there like her.
Judi is a joy to work with. Her passion for digital marketing shines through everything she does. She is professional, works very well with a team, adapts quickly to any changing situation, all with a smile and a good sense of humour. I would highly recommend her.
Judi is a wordsmith. She is creative and will add value to any content marketing team.
Journal
Notes on operations, founders, and the human side of scaling.
13 Oct 2026 · 8 min read
What Should Change in Your First 90 Days With an OBM
Hiring an OBM is a real investment. Here's what should actually change in your business in the first 90 days, and how to tell it's working.
Read the post
10 Oct 2026 · 8 min read
How to Give Feedback Without Taking the Task Back
Delegation usually breaks the first time work comes back wrong. Here's how to give feedback that keeps the task off your plate for good.
Read the post
8 Oct 2026 · 7 min read
AI or a Person? How to Decide Who Gets Each Task
Some tasks belong with AI, some with a person, and some should stay with you. Here's a simple way to decide who gets each task before you hire.
Read the postQuestions
The things people usually ask.
Something else on your mind? Ask me on a call.
Book a free callContact
Apply to work with me.
I work with a small number of founders at a time, so each one gets my full attention.
Not sure where to start? The AI Operations Audit is the lowest-commitment way in. Pick it in the form.
I read every application personally and I'll be in touch within a few hours.